Message from Patrick Collins, Manager,
Welcome to the website of the Office of Visual Media at the IU School of Medicine.
Visual Media is the Indiana University School of Medicine's Resource for Creative Media Services. We offer creative services in Creative Direction, Graphic Design, Illustration, Photography, PowerPoint, Poster Layout and Printing.
Offering services to the IU School of Medicine faculty, staff and trainees since 1934, our office has an ongoing quest of creating excellent quality products which communicate the education, health and research missions of the school by utilizing the most current media solution applications and technology. We strive to exceed our clients expectations in the solutions we create, the client's timelines, and the client's budget.
Our office is located in the center of the medical school on the campus of Indiana University Purdue University Indianapolis (IUPUI) just west of downtown Indianapolis. We encourage you to stop by for a tour and to discuss your projects. We are always interested in hearing about your project and helping you make it happen.
History of Department of Medical Illustration 1933 – 2002
Department of Visual Media 2002 – present
In 1933, the Dean of the Indiana University School of Medicine, Willis D. Gatch, established a Department of Medical Illustration. As a graduate of Johns Hopkins School of Medicine he was aware of its Department of Medical Illustration headed by the famous Max Broedel. Sparse funds and many other urgent needs of the I.U. School of Medicine made the Gatch’s idea unpopular with faculty competing for funding themselves. Nevertheless, Dr. Gatch recognized the need and was successful. He recognized that medical education and research, patient care, recruiting, growth, and fund acquisition all required a functional department that could supply faculty with medical illustration and photography in response to their research and professional needs.
Dr. Gatch hired a local illustrator/graphic artist to head the department. James Glore, a recent graduate of the Chicago Art Institute, readily accepted the challenge. He became a self-taught medical photographer and illustrator and soon established not only a comprehensive service department but also a popular meeting place for faculty needing a short break from their busy schedules. Illustration and photography were soon recognized as essential for the production of research papers, for presentations at professional meetings, for grant application, and for teaching material. The department grew steadily.
Illustration - By1962 Jim Glore realized the School of Medicine needed a school trained medical illustrator to handle increased faculty requests for surgical and anatomical line drawings, for journal articles and book publication. After several unsuccessful short-term failures to find a medical illustrator he hired Craig Gosling in 1965. Gosling was a recent graduate from the University of Illinois School of Biomedical Illustration. The Illinois school was founded by Tom Jones, an early graduate of the Hopkins school of Medical Illustration. Gosling’s addition brought much needed modernization to the department.
Photography - By 1967 the department had grown from a one-man operation to nine, including four Glore trained medical photographers, two graphic artists and one medical illustrator. Initially the department was noted for its specimen photography in support of the Department of Pathology and for documenting laboratory research in the medical sciences. Pre-op and post-op patient surgery as well as surgical photography was routine. A photomicroscopy service was wildly utilized by varied departments. Running water continually flowed in four busy darkrooms and photographers traveled all over the campus. Gosling was immediately inundated with faculty requests for illustrations for medical journal publication, medical meetings, and exhibits.
Change of Leadership and Growth
In 1972 James Glore retired and Gosling succeeded him as Director. As the School and Medical Center grew so did the department, eventually growing to fifteen including, three school trained medical illustrators and four professional medical photographers, five graphic artists, a medical sculptor, and support staff. Computer technology was making its first appearance in the department in spite of limited funds.
Back in 1967, at Gosling’s initiative, the School’s growth and increasing commitment to medical education gave a rebirth to an old but effective method of teaching the growing numbers of medical students, interns and residents. Specialties such as Urology, Surgery, Ob-Gyn, Orthopedics, and Pediatrics required “hands on” examination experiences for literally thousands of students without unduly discomforting and endangering patients in clinic examination rooms. Initially the Departments of Surgery and Ob/Gyn requested life size, realistic breast examination simulators and pelvic exam stimulators so students could practice psychomotor skills prior to actual patient examination. These first requests were successfully met and thereafter over fifty other functional and realistic patient simulators and anatomical models were successfully designed, fabricated and used in the teaching program. The efficacy of patient simulators was recognized by other specialties. The Department of Pediatrics needed simulators to teach radial and temporal artery puncture, umbilical catheterization, and endoscopy procedures. Orthopedics required fracture reduction simulators, hip, shoulder, and knee subluxation simulators. Urology required catheterization simulators, prostate examination simulators, and testicular examination simulators. Surgery needed hernia examination simulators. As simulators were designed they found their way to popular use in medical and nursing schools, and in hospitals worldwide. The department added to its national reputation by offering a unique service offered by no other department.
In conjunction with the simulators, the department offered another unique service to the school, fine art sculpture. This included bronze busts and bas-reliefs of notable faculty, deans, chairpersons, and benefactors of the School. These bronzes and plaques can be found all over the campus.
In 1968, a special esthetic art and sculpture course for plastic surgery residents was initiated and continues to this day. It was the first course of its kind in the nation. It gave plastic surgery residents a needed study of facial proportions, aesthetic beauty, basic drawing, and molding and casting. In 1996 Gosling hired an Assistant Director/medical illustrator, Thomas Weinzerl, also a graduate from the University of Illinois program.
Upon Gosling’s retirement in 2001, the Department absorbed elements of the dissolved Medical Educational Resources Program and was renamed the Office of Visual Media in keeping with its expanded responsibilities in digital film production. Tom Weinzerl headed Visual Media and successfully managed reorganization and ever changing faculty needs. Weinzerl completed what Gosling had started by ushering in computer-age technologies such as animation and 3-D modeling. Currently, illustrators and graphic artists have all but given up their drawing boards and photographers their darkrooms for computer/digital technology. Weinzerl and his creative staff of illustrators, graphic artists, photographers, and audio-visual specialists excel in a state of the art service to faculty and staff, keeping pace with the rapid evolution of technology. The Department of Visual Media continues to provide supportive service to the School of Medicine and continues to be among the most comprehensive and long enduring service departments in the nation.
New faculty and staff are invited to tour the department and utilize its services. Contact: Visual Media at 317-274-7478.
MISSION - The Mission of the Office of Visual Media is to support the faculty, trainees, and staff of the IU School of Medicine by delivering innovative creative services advancing the missions of education, research, clinical care, and community service.
As an office in Administrative Services, the Pillars of our service organization are:
QUALITY - At Indiana University School of Medicine we strive to exceed our customer's goals and expectations. We will achieve this by advancing the quality of services and deliverables through continuous process improvement.
SERVICE - Our service will strengthen and enhance our school's ability to achieve status as a top-ten medical school. We will deliver innovative services to advance our missions of education, research, clinical care, and community service. We hold ourselves accountable for our actions and results.
PEOPLE - The school will be the employer of choice based on a reputation for valuing its people. We will attract, develop, and retain highly talented faculty, trainees, and staff by creating an environment based on the principles of integrity, diversity, innovation, interaction, teamwork, and communication.
FINANCE - We endeavor to optimize the financial resources of the school. We will achieve financial excellence by implementing best practices and providing timely and accurate financial information and support to the school's decision makers.
GROWTH - As we grow to become one of the top medical schools in the US, our focus continues to be support of the school's core missions. We will be disciplined and proactive in developing preeminent administrative resources to support this growth.